The Extraordinary Rise of Uber

Million-Dollar $ecrets To Getting More Customers--Dick Ray, The Master Plumber

"In order to do it right--you'd have to get a backhoe and dig up a ten foot section of the front yard...remove the pipe and replace it with a new section. Or...you could hire a guy like me to do it. And I'm not cheap..." I'd come to know Dick Ray Jr. through handling his father's advertising account on our classical radio station back in the 80's. Owners of Shawnee Mission Plumbing, Heating & Cooling since the 50's--their quality service and reputation are unmatched by many competitors in the Kansas City market. Today, Dick Ray Jr. continues that quality since his parents passing years ago. What distinguished their advertising--was the familiar voice that intro'd all of their ads...."This is Dick Ray the master plumber..." In a casual midwestern drawl , he'd meticulously talk about his time in the Navy, the quality of products they carry--and the fact that nobody...BUT NOBODY has more parts on his truck, than Di...

Million-Dollar $ecrets To Getting New Customers--Dean Blay, Mr. Remodeler

"John...the ad ain't drawin' flies..." Dean...what happened this time last year? "The ad didn't draw flies.." Then what happened the following month? "Well...we did get more sales..." For over twelve years I worked with one of Kansas City's best-loved home remodelers', Mr. Remodeler, Dean Blay. Dean had voiced his own radio ads on our classical station, a music of your life station and several newstalk stations. Sadly--his voice was silenced this past July due to his death. But Dean Blays' memory and radio ads will long be remembered. Dean had a deep...slow delivery and country accent when he read his radio ads. When I first started to work with his advertising--he would give us a cassette tape from his Phone Mate machine with his ad on it. He was too nervous to record in our studio! When he finally did come to our production room, we turned on the reel tape recorder and left the room so our engineer wouldn't mak...

On Demand Advertising Solutions Blog: 5 Key Reasons Why Your Business Needs A Marketing Plan, Podcast #40

As obvious as it may seem--in my experience in radio advertising, I was always surprised how many small business owners never had an actual marketing plan. It seemed like they were always shooting from the hip, when it came to their advertising. In today's podcast, John D. Verlin discusses five key reasons it's important for every business to have a marketing plan. It's all a part of our three-part strategy to drive SEO and web traffic and make your business exceed the profile and exposure of your competitors with an extended marketing platform--the perfect compliment to a Google Adwords campaign! You may learn more about us and schedule a free appointment . You may listen to all of our exclusive audio podcasts here . Now, enjoy the video podcast! Marketing Your Business; 3 Reasons Why Your Business Needs A Marketing Plan, Podcast #40 Host: John D. Verlin Transcript: Music] 00:03 A pleasant good afternoon once again this 00:0...

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