VerlinStudios bonus gift offer The hardest part of running a web-based business is not only "generating" traffic to your site(s)--but "conversation" rates into sales. And it take an "ah-hah" genius idea! I first learned about this out of the box thinking back in 1984, when I first met with jewelry retailer, Richard Goldman. Rich looked like Rod Serling (in my mind) and had a very cool, casual way about him. His family had been in the jewelry business for decades--and he had opened his own smaller shop when I first met him to advertise on our classical radio station. He would voice his own radio ads--and he like most local retailers had a rhythm about his delivery that built his brand quite quickly with our audience. They'd ask for him when they came in--and that name/voice recognition was huge. His credibility was a huge asset as was being associated with "their" classical radio station. All of this played into...