On Demand Advertising Solutions Blog: Looks Like It Should Be In A Gallery By John D. Ve...

On Demand Advertising Solutions Blog: Looks Like It Should Be In A Gallery By John D. Ve...: It 's a nice feeling to know that someone appreciates your work. When I recently showed a colleague a framed picture I had taken of ...

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Million-Dollar $ecrets To Getting New Customers--Dean Blay, Mr. Remodeler

"John...the ad ain't drawin' flies..." Dean...what happened this time last year? "The ad didn't draw flies.." Then what happened the following month? "Well...we did get more sales..." For over twelve years I worked with one of Kansas City's best-loved home remodelers', Mr. Remodeler, Dean Blay. Dean had voiced his own radio ads on our classical station, a music of your life station and several newstalk stations. Sadly--his voice was silenced this past July due to his death. But Dean Blays' memory and radio ads will long be remembered. Dean had a deep...slow delivery and country accent when he read his radio ads. When I first started to work with his advertising--he would give us a cassette tape from his Phone Mate machine with his ad on it. He was too nervous to record in our studio! When he finally did come to our production room, we turned on the reel tape recorder and left the room so our engineer wouldn't mak

Have Marketers Put Too Much Emphasis on The Benefits of Social Media?

Is it me...or I'm I confused as to how a business that predominantly caters to 15-30 year olds can be worth $13 billion? That's one suggested valuation of Twitter heading in to their IPO. What's more--as they begin to add advertising popping up on their Tweets and Tweeters--how can I, as a potential investor know what kind of revenue they can produce to justify their valuation? What's more--what kind of sales can I expect from that age demographic? Granted, that age demographic probably Tweets more than the rest of us--but can the advertising investment be justified considering their disposable income? If I sell cars to the 18-34 year old crowd--are they really going to Tweet their best friend at the moment the test drive ends and ask if they should buy it or not (according to one posts' theory)? Surely, we all want advice from our friends in the purchase of certain items--but have marketers over-emphasized the benefits of using social media

Million-Dollar $ecrets To Getting More Customers--Dick Ray, The Master Plumber

"In order to do it right--you'd have to get a backhoe and dig up a ten foot section of the front yard...remove the pipe and replace it with a new section. Or...you could hire a guy like me to do it. And I'm not cheap..." I'd come to know Dick Ray Jr. through handling his father's advertising account on our classical radio station back in the 80's. Owners of Shawnee Mission Plumbing, Heating & Cooling since the 50's--their quality service and reputation are unmatched by many competitors in the Kansas City market. Today, Dick Ray Jr. continues that quality since his parents passing years ago. What distinguished their advertising--was the familiar voice that intro'd all of their ads...."This is Dick Ray the master plumber..." In a casual midwestern drawl , he'd meticulously talk about his time in the Navy, the quality of products they carry--and the fact that nobody...BUT NOBODY has more parts on his truck, than Di

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