It was a cold, rainy Thursday night in Kansas City. An event was happening in downtown Kansas City in the old Municipal Stadium. It was September 17, 1964. A week earlier, Charlie O'Finley, the owner of the KC Athletics, offered the Beatles $150,000 to stop over in KC to play for thirty minutes as they were leaving Candlestick Park. Of the 35,000+ seats available--15,000 went unsold for the $2-$8.50 ticket price. Two teenage sisters that lived behind us got to go to the concert. They used to baby sit my brother and I. They told us that the concert only lasted 32 minutes--and that it was so LOUD you could barely hear the music (the early days of outdoor concerts, Vox amps and all)! Years later (after seeing A Hard Day's Night at age 6 and remembering all the screaming), kids today have a hard time understanding the emotional power of Beatlemania. The more I got into writing scripts for advertisers and utilized sfx, music, voice and tonal quality