When Was The Last Time You Gave Your Prospects Beatlemania And Got Them "Emotional"?

          










It was a cold, rainy Thursday night in Kansas City. An event was happening in downtown Kansas City in the old Municipal Stadium. It was September 17, 1964.

A week earlier, Charlie O'Finley, the owner of the KC Athletics, offered the Beatles $150,000 to stop over in KC to play for thirty minutes as they were leaving Candlestick Park.

Of the 35,000+ seats available--15,000 went unsold for the $2-$8.50 ticket price.

Two teenage sisters that lived behind us got to go to the concert. They used to baby sit my brother and I. They told us that the concert only lasted 32 minutes--and that it was so LOUD you could barely hear the music (the early days of outdoor concerts, Vox amps and all)!

Years later (after seeing A Hard Day's Night at age 6 and remembering all the screaming), kids today have a hard time understanding the emotional power of Beatlemania.

The more I got into writing scripts for advertisers and utilized sfx, music, voice and tonal quality--the more I began to understand the idea of "creating" emotions. I could "feel" if I had produced an effective radio commercial.

Which leads me to this point: what was Beatlemania and can it be replicated today for your business?

Here's what pop music.com has to say about Beatlemania and it's effects: "sociologists have speculated that Beatlemania was attributed to girls expressing their desires to follow and conform to the majority. The high energy of the music was believed to bring about a classic case of mass mindedness, where leaders lashed out in frantic expression, only to be followed by millions more. Another factor of Beatlemania has been attributed frustration with battles of racial disparities, riots, civil and social unrest and restless youth. Accounts have described the Beatles’ music coming into play at the perfect time. The music, scene and experience provided a distraction from the frustrations and confusions of current events. The Beatles presented an outlet for people to express their emotions by offering musical and stylistic satisfaction. Listeners were united through a common cause: the music spoke to them and for them.

So much for a sociologists' viewpoint--can this same emotion be used today to motivate your prospects to do business with you?

May I suggest the following:

1. You have to get them to connect and remember your brand.
2. You have to get them emotionally involved in your brand.
3. You have to show them how your brand will give them "satisfaction".

In social media circles--it means engaging content, passion, something that's "sticky" and remains with them.

Much like a good song--it should provide a "trigger" mechanism--so whenever they see/hear about your brand--they FEEL.

Think about the last time you got excited about something (maybe not to the point of screaming or losing your bodily functions). What was it and how did you react to it?

Was it the excitement of watching a baseball or football game? How did you feel if your team won? Did you get satisfaction? Were you driving home smiling and feeling a warmth--a glow in your teams triumph--which you identified with as your own success?

These are the kinds of feelings that need to be created in order for your "fans" to use your service or buy your product. You need to make Beatlemaniacs out of your fans much like Apple has done with their products/fans.

In the upcoming posts--i'll be offering various ways this can be done and of course, would love to hear your suggestions.

When the Rolling Stones came out--they (as well as most bands) all looked like Dean Martin? Frank Sinatra? Bing Crosby? No. The Beatles.

But it was Andrew Loog Oldham who used to work with Brian Epstein (the Beatles manager), who told them--you can NOT look like the Beatles. You have to be the Anti-Beatles. Thus was born the look of the scruffy Rolling Stones. The Beatles "image" was somewhat anti-establishment--but they were "good" boys--neat, clean, etc.

The Rolling Stones were just the opposite (image wise).

So, how are you positioning your brand to be the Anti-Competition? How do you engage your fans' to get them emotional? (these are discussed in-depth in our free ebook, Proven Lead Generating Tips for Small Business at www.ondemandadvertisingsolutions.com.

The Beatles were "marketed". So were the Rolling Stones.

Quality of talent, product, service goes only so far--unless people know about it, care about it and are able to get "satisfied" with it.

But first...they have to become "aware" of it. In my next post--we'll discuss how to do this effectively and to create emotional triggers to cause desire, demand, etc.

The Beatles, Kansas City, 9/17/1964